Videri

Videri Chocolate Factory is in an old building on the edge of downtown Raleigh.  Very sweet! 

I thought the name came from the owner's name, or something Italian.

Until I looked at the BBQ place across the street.  

Esse Quam Videri is on the front window.  Turns out it's the state motto of North Carolina:  to be rather than to seem.

I'm not sure how that relates to either BBQ or chocolate...