Videri Chocolate Factory is in an old building on the edge of downtown Raleigh. Very sweet!
I thought the name came from the owner's name, or something Italian.
Until I looked at the BBQ place across the street.
Esse Quam Videri is on the front window. Turns out it's the state motto of North Carolina: to be rather than to seem.
I'm not sure how that relates to either BBQ or chocolate...